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The Feed is a place for us to share our brand successes and accomplishments, our thinking on the latest consumer trends and our take on the most interesting ideas we come across, such as how mobile commerce is changing the world. We hope you find it interesting and, of course, come back and visit regularly.

The WWD 10 Most Wanted List: The 10 Most In-Demand Execs in Digital Fashion and E-Commerce

Women's Wear Daily

We Challenge You Not to Laugh at Kate Spade N.Y.'s Newest "Miss Adventure," Starring Zosia Mamet

InStyle

Kate Spade Does 'See Now, Buy Now' With A New Video Starring Zosia Mamet

Fashionista

Why Pop-Up Stores Keep Popping Up

Digiday

Kate Spade Upgraded as Wells Fargo Predicts Comeback for Brand

Bloomberg

Zosia Mamet, Ali Wong and Sarah Jones Make Amusingly Odd Trio for Kate Spade New York

AdWeek

A Day Off in Brooklyn With Kate Spade's Deborah Lloyd

New York Observer

Spring 2017 Ready-to-Wear Kate Spade New York

Vogue

Kate Spade New York RTW Spring 2017

Women's Wear Daily

Here's Why Retailers Need More Women In Tech Positions

Forbes

Back-to-School Divide: $195 Headbands and $1 Glue Sticks

New York Times

Amid Industry Upheaval, New York Designers Forgo Traditional Fashion Show Formats

Fashionista

Kate Spade New York Tiptoes Toward the Consumer Calendar

Business of Fashion

Kate Spade Has New Cute Fitness Trackers

Shape

Kate Spade Jumps Into the Connected Wearables Category

Women's Wear Daily

Speaker Q&A: Mary Beech, Kate Spade & Company

Decoded Fashion

Kate Spade Celebrates Fall/Winter 2016 Collection In Tokyo With Musical Event

Fashion Times

Kate Spade Stages Music Event In Tokyo

Women's Wear Daily

Kate Spade New York Creates Celebrity-Filled Cabaret With Fall Campaign

Women's Wear Daily

Beyond Yoga: Celebrating 10 Years Of Business With A Focus On Positive Body Image

Forbes

Ice Cream Shoes To Celebrate National Ice Cream Day

Footwear News

Kate Spade Taps Marissa Andrada as Senior VP, Human Resources

Women's Wear Daily

Kate Spade Elects Carsten Fischer To Board

Women's Wear Daily

Kate Spade and Co. Exec: This Is How I Pick Perfect Teammates

Motto (Time Magazine)

15 Of The Most Stylish Laptop Bags For Men

AskMen.com

Birdcage Veils, Bouncy Castles, Polka Dot PJs—All Part of kate spade new york’s #MissAdventure Magic

CLIO

Kate Spade New York Resort 2017

Vogue

CFDA Awards 2016: The Red Carpet Looks From Fashion's Biggest Night

Forbes Online

Kate Spade New York Resort 2017

Women's Wear Daily

Kate Spade CMO: How to Say No

Fortune

15 Must-Have Items For An Epic Memorial Day Weekend

Men's Fitness

Kate Spade Swings to Profit, Boosted by Online Sales

The Wall Street Journal

Kate Spade's "Micro" Strategy Helps Boost Results

Women's Wear Daily

Jourdan Dunn Returns as Face of Kate Spade's Summer 2016 Campaign

Women's Wear Daily

21 Questions With… Kate Spade’s Deborah Lloyd

The Fashion Spot

9 handbags for spring that can carry your senses of fun, whimsy & practicality

Los Angeles Times

Going Gray: 5 Men’s Briefcases in a Distinctive Shade

The Wall Street Journal

Stop What You're Doing, Because Kate Spade Is Now Making Pajamas

RedbookMag.com

The Most Desired Places to Work in Fashion

Women's Wear Daily

Survey Reveals the Most Desirable Fashion Companies to Work For

Fashionista

Kate Spade Premieres Season 2 of #MissAdventure With A Weekend Getaway

Harper's Bazaar

kate spade new york Wants People to Watch Its Ads like TV Shows

AdWeek

Kate Spade New York Designs the Apartment of Your Dreams

ArchDigest.com

Ilana Glazer and Abbi Jacobson Dish Their House Party Tricks

Women's Wear Daily

Kate Spade New York's Minnie Mouse Collection Will Satisfy Every Disney Fan

InStyle.com

Kate Spade, Derek Lam Weigh In on New Instagram Ad Products

Women's Wear Daily

New York Fashion Tech Lab Has Microsoft as First Technology Partner

Women's Wear Daily

The Fashionable Life: Country Elegance

Harper's Bazaar

Kate Spade’s Shiny, Sparkly Success Story

Racked.com

Beyonce's Pink Platforms, Taylor Swift’s Bow-Topped Pumps

US Weekly

Men Are Shopping Like Women

The Wall Street Journal

How Kate Spade And Everpurse Got Wearable Tech Right

Forbes Online

Kate Spade RTW Fall 2016 Shoes

Footwear News

Kate Spade RTW Fall 2016

Women's Wear Daily

Kate Spade, H&M And Urban Outfitters Go Beyond Apparel

Forbes.com

Muses Jaime King & Kate Bosworth wow at Kate Spade's NYFW presentation

Daily Mail Online

Fashion Week: Polo by Day, RiRi by Night

The New York Times

Kate Spade New York Fall 2016 Ready-To-Wear

Vogue.com

Stylish Charging Bags and Wallets

The Wall Street Journal

See Kate Spade’s New Casual Line, Broome Street

Racked.com

Kate Spade Saturday Is Back, Sort Of

Refinery29.com

Kate Spade Features Colorful, Eclectic Cast for Spring

Women's Wear Daily

Jourdan Dunn & Iris Apfel's Playful Campaign Will Get You Excited for Spring

InStyle.com

Trendsetters at Work: House Beautiful

E! Online

Kate Spade New York Launches Their First Athleisure Line

InStyle.com

You Can Now Wear Kate Spade to the Gym!

Glamour.com

Reasons to Be Excited About 2016

The New York Times

Goldman Sachs polled college girls on their favorite clothing brands

Business Insider

Three brands doing social commerce right

Digiday Daily

Shoppers’ New Mantra: Give Us an Experience

Women's Wear Daily

Kate Spade New York Pre-Fall 2016

Vogue.com

Kate Spade Pre-Fall 2016

Women's Wear Daily

In Luxury, the Female Factor

The New York Times

Kate Spade's CMO Talks Phone-Charging Purses, Pixar & Dressing Room Selfies

Fortune.com

Look of the Day: Emma Roberts

InStyle.com

Give the Gift of Tech Charging Built Into Bags, Wallets

Associated Press

Zooey Deschanel's Black Tights & Party Dress Combo Is A Winter "Must"

Bustle

Look of the Day: Olivia Wilde

InStyle.com

Kate Spade New York Welcomes the Holiday Season

Women's Wear Daily

Kate Spade’s Guide to Throwing a Party

ArchDigest.com

Why Designer Tech Accessories Are a 'Smart' Bet This Holiday Season

AdWeek

Kate Spade Unveils Sleepwear Collection

Women's Wear Daily

Girls Who Code Has Taught Nearly 10,000 Young Women

Forbes Online

Profile: Deborah Lloyd

Citiphile

Kate Spade Taps Real-LIfe Friends Karlie Kloss And Derek Blasberg For Holiday Campaign

Fashionista

Karlie Kloss & Derek Blasberg Team Up for Kate Spade Holiday

Blog: Daily Front Row

Kate Spade adds furniture to the mix

The Washington Post

Take a Peek at Kate Spade's New Home Furnishings Collection

Architectural Digest

What Does Luxury Mean Today? It Depends Whom You're Asking

Fashionista

Kate Spade New York and Beyond Yoga Launching Ath-leisure

Women's Wear Daily

Pope Francis Arrives In America: First Lady Michelle Obama Wears Carolina Herrera, Sasha Obama Sports Kate Spade

Fashion Times

Kate Spade Relabels Store Staff As “Muses”

Buzzfeed

Deborah Lloyd On Bags, Bows And Building A Multi-Billion Dollar Brand

Luckyshops.com

Kate Spade Cuts Flash Sales, Promotions to Boost Profit

Women's Wear Daily

Kate Spade Swings to Profit, as Sales Rise

Women's Wear Daily

Kate Spade, Warby Parker, Vera Bradley Address Crowd at Accessories Council Summit

Women's Wear Daily

What’s Right Meow: Kate Spade’s Cat Collection

InStyle

Kate Spade Wants To Take Over Your Kitchen

Food & Wine

Kate Spade Adds Slew of New Lines, From Cupcakes to Cookware

Women's Wear Daily

How Did I Get Here: Deborah Lloyd

Bloomberg

Kate Spade Taps Fabricant as EVP, President of North America

Women's Wear Daily

Malia & Sasha Obama Wear Kate Spade New York in London

Fashion & Style

Kate Spade's Cute Accessories Holiday Collection

Fashionista

Graduation Day Arrives for Fashion Tech Startups in NYC

Upstart Business Journal

Kate Spade Resort 2016

Women's Wear Daily

Pinterest Brings E-Comm to Social Scrapbooking

Blog: The New York Times

Kate Spade Introduces Online Shoe-Fitting Tool

Footwear News

Kate Spade New York Hosts Dinner to Mark Chelsea Flower Show

Women's Wear Daily

Kate Spade Partners With Startup Everpurse to Sell IPhone-Charging Bags

WSJ.com

Kate Spade’s Sales Rise 14%, But Retailer Swings to Loss

The Wall Street Journal

Anna Kendrick Is Hilariously Charming in Her Latest Kate Spade New York Film

InStyle

Anna Kendrick Is Mistaken for Meditation Teacher in Kate Spade's New Ad

AdWeek

"Iris" Screening hosted by Paper, Kate Spade New York & BAM

Paper Magazine

What Inspired the Kate Spade Spring 2015 Collection?

PhillyStyleMag.com

Why Older Women Are the New It-Girls of Fashion

AdWeek

Digital Media Prowess at Fashion 2.0 Awards

New York Daily News

Maisie Williams Is Adorable in a Matching Short Suit and Frog Purse

Fashionista

Wait! Don't buy that new suit just yet

CNBC.com

Spanx CEO Named to Kate Spade Board

Women's Wear Daily

Gender Equality Campaign Erases Women From Billboards & Print Ads

AdWeek

Fashion Tech Lab Returns to NYC

Women's Wear Daily

Kate Spade Posted Mixed Q4 Results

Women's Wear Daily

Kate Spade expanding home category with 4 new licensing agreements

MarketWatch

Kate Spade Shows Hot Pink and Oversized Plaid For Fall

Fashionista

Karlie Kloss and Iris Apfel Enjoy a Sunny Date at the Park for Kate Spade Campaign

InStyle

Kate Spade 2014 sales jump on high demand for luxury handbags

Reuters

Kate Spade Signs New Cold Weather Accessories Deal

WWD.com

Kate Spade Saturday Designs for West Elm

The New York Times

Google Releases 2014 Fashion 'Year In Search' Results

Fashion Times

5 Retailers Who Nailed It This Holiday Season

Inc.

Luxury: Exclusively for Everybody

The Economist (UK)

Kate Spade's New Pillar Keeps It Casual

Women's Wear Daily

Anna Kendrick's Off-the-Cuff Video Pays for Kate Spade

AdWeek.com

KATE SPADE PRE-FALL 2015

WWD.com

This May Be New Balance's Most Fun Collaboration Yet

Refinery29

WWD CEO Summit: The Changing Role of the CMO

Women's Wear Daily

Jack and Kate Spade's Collaboration with GapKids Is Unbelievably Cute

Fashionista

Kate Spade & Jack Spade Create Holiday Collection for Gap Kids

StyleCaster

Kate Spade Takes to the Barricades

WWD.com

The shoppable Kate Spade barricades at The Mall at Short Hills, New Jersey

CNBC.com

Rent the Runway and Kate Spade Execs Talk Omnichannel Strategies

Women's Wear Daily

Kate Spade's New Travel Book Will Inspire Serious Wanderlust

Racked (National)

Jack Spade Men's RTW Spring 2015

Women's Wear Daily

Sydney Price - Products With Purpose

Huffington Post

Best Buy Bringing Designer Device Options to Market

USA Today

Kate Spade Splashes Into Swim With A Rooftop Pool Party

Daily Front Row

Trendsetters at Work: Kate Spade New York

E! Online

New York Fashion Tech Lab Holds Demo Day

Women's Wear Daily

How Fashion Brand Kate Spade Is Empowering Women in Rwanda

Good Morning America

The Most Popular Retailers On Pinterest

Forbes Online

Kate Spade Opens First Australian Store

Vogue Australia

Kate Spade's Mary Beech Talks Brand Storytelling

Women's Wear Daily

Jack Spade To Expand Menswear With Suit Collection

Fashion Times

Kate Spade Launching Swim

Women's Wear Daily

Kate Spade Adds Doug Mack to Board

WWD.com

Kate Spade Saturday Fetes Summer in L.A.

WWD.com

Kate Spade Appoints Roy Chan

Women's Wear Daily

Kate Spade Resort 2015

WWD.com

Kate Spade Brings Rio to London

WWD.com

Store Openings & Fashion Events

The New York Times

Most Creative People 2014: Deborah Lloyd

Fast Company

Win Benefit Raises a Record $3.4M

Women's Wear Daily

Kate Spade Launches Perch Technology in Stores

WWD.com

Gap to partner with Kate Spade, Jack Spade on kids collection

Los Angeles Times

Kate Spade Builds on Success in Japan

Women's Wear Daily

Monique Péan Ad to Bow in Vogue's September Issue

Women's Wear Daily

Kate vs. Kors: Barclays Prefers Kate

Blog: The Wall Street Journal

Kate Spade Faces Uphill Fight to Be Next Ralph Lauren

Bloomberg

Kate Spade Flagship Opens at Highland Village

Houston Chronicle

Kate Spade Flagship Store to Open in Houston

Houston Business Journal

Bringing It Together at Kate Spade: Backstage, Beauty, & Brad

Racked National

On The Scene: Jack Spade's Fall 2014 Presentation

Examiner.com

Jack Spade is Crisply Tailored at First Fashion Week Presentation

The High Low

A Behind-the-Scenes Look at Jack Spade Fall/Winter 2014

Esquire.com

Kate Spade Gears Up for Growth

Women's Wear Daily

Roundtable Discussion: Kate Spade Comes of Age

The High Low

Google Puts 2013 in Focus, From Versace to Kohl's

Women's Wear Daily

What it Takes to Make a Brand Sparkle

Fox Business

Kate Spade Saturday’s Pre-Fall 2014 Collection

Fashionista.com

Big Idea 2014 - When A Big Idea is The Big Idea…

LinkedIn

Domestic Violence: The Secret Killer That Costs $8.3 Billion Annually

Forbes.com

CFDA Adds Ashley Olsen, Prabal Gurung, Deborah Lloyd to Board

Fashionista.com

'I use LinkedIn to get to know talent'

TheGuardian.com

Deborah Lloyd's Little Black Book

The Daily Telegraph

Kate Spade Saturday Store Now Open in Rice Village

Houston Chronicle

Nevermind Obamacare. Worry About the Debt Ceiling.

The Daily Beast

The New Style Influencers Are Digital

The Wall Street Journal

Don't Kill Fashion Week — Reinvent It!

LinkedIn

Retailers And Designers Continue To Ignore 'Real' Women

Forbes.com

Finding Your Inner Rhino

LinkedIn

The Kate Spade New York Collab Truck Arrives This Weekend

Racked New York

Partner or Die

LinkedIn

First Look: Kate Spade New York x Keds Take Two

Elle.com

The Consumer Is the New CMO!

LinkedIn

Kors Designs for Moms Swapping $125 Jeans With Daughters

Bloomberg

How Experiential Marketing Has Changed In A Social-Local-Mobile World

Co.Create

Here's How Kate Spade, Juicy Couture And Lucky Brand Are Plotting To Win The Retail Revolution

BusinessInsider.com

Coach vs. Kate Spade: Who will thrive?

Seeking Alpha

For Our Kids' Safety

Make One Simple Change

Sexual Abuse and Domestic Violence Symbol is Launched

USA Today

Kate Spade Saturday Line Debuts In Tokyo

Forbes Online

Kate Spade Saturday is Pre-Launching on Fab.com

The High Low

The View From the Top: McComb's Bold Move

Women's Wear Daily

Sasha Obama Was the Vision of Inaugural Poise in Kate Spade New York

The High Low

Brands Tout Growth at ICR Conference

Women's Wear Daily

Big in Digital for 2013

Women's Wear Daily

Kate Spade Launching Saturday Brand

Women's Wear Daily

Kate Spade Teams With CFDA/Vogue Fashion Fund

Women's Wear Daily

Kate Spade Partners With Paperless Post

WWD.com

What a sight: Google Glasses adorn models at NY fashion event

CNET

How Fashion Giant Liz Claiborne Picked A New Name

Business Insider

Why Shopping Will Never Be The Same

USA Today

Kate Spade Set for Madison Ave.

Women's Wear Daily

Q & A - Katia Kuethe, New Director of Creative at Kate Spade

New York Times Blog

Dan Ariely Explains the Problem With Fake Fashion: Part One

The High Low

Gilt Groupe’s Recipe for Success in Mobile

The New York Times: Bits Blog

Clicks And Mortar: Why In-Store Experience Matters

Forbes.com

Fifth & Pacific Companies, Inc. Launches CSOP with CEO Barry Schneider

The High Low

Fifth & Pacific Has Novel Way To Sell Stock: On Facebook

Dow Jones Newswires

Kate Spade Wants To Help You Plan Your Next Vacation

Business Insider

How Kate Spade Uses Social Media To Sell Handbags

Business Insider

Bill McComb: On Leadership and Building Brands

Business Today

Lauren Conrad, Spike Lee, and The Best 2012 Earth Day Beauty

The High Low

Nailing Down the Future of Pinterest

Footwear News

5 Questions for Kate Spade's Deborah Lloyd

WWD.com

Gisele Bundchen and the Best Social Media

The High Low

Kate Spade and Poppy King Pair Up and Paint

BellaSugar (Australia)

Jack Spade Debuts in London

Women's Wear Daily

Jessica Alba steps out in colorblocking trend for Brad Goreski's book launch

Examiner.com

From Show and Look to Show and Teach

The New York Times

Lady Gaga, Jermaine Dupre, and More Get Social Media Day Jobs

The High Low

How To Be Creative

The Wall Street Journal

5 Social Media Campaigns Rocking International Women’s Day

Mashable

After Karl Lagerfeld, Jean Paul Gaultier Designs For Diet Coke

The High Low

Taking a Page From the Web, Magazine Pitches a Social Game

New York Times

kate spade traveling bus tour rolls into Los Angeles this weekend

Los Angeles Times

Log On, Coordinate, Pose

New York Times

What’s Wrong With A Chris Brown-Rihanna Reunion? Experts Weigh In

VH1's The Fab Life

Ace of Spade

Australian House And Garden

Tween D8-ing: It's All About Texts

The Wall Street Journal Online

Kate Spade Likes Digital All Wrapped Up

Women's Wear Daily

Style Coalition Announces Nominees for Fashion 2.0 Awards

Liz Claiborne Says Path Is Much Clearer To Revitalization

The Wall Street Journal Online

AAFA American Image Awards Set Honoree Slate

Women's Wear Daily

CEO Bill McComb Gives the Back Story on Fifth & Pacific

The High Low

Kate Spade Pre-Fall 2012

Women's Wear Daily

Liz Claiborne Reborn as Fifth & Pacific

Women's Wear Daily

Liz Claiborne Inc.'s New Name

CNBC's Squawk Box

Musical Chairs And Brad Goreski, Duh

StyleCaster

Brad Goreski’s New Gig

Women's Wear Daily

Last Minute Holiday Marketing Tips From 6 Top Retailers

Forbes.com

5 of Fashion's Best Facebook Holidays Launches

The High Low

How Social Media Helped Kate Spade Become a Global Brand

Mashable

Social Media: Nobody Does It Better

WWD Collection

The Juicy Couture Girl Grows Up

Women's Wear Daily

Liz Claiborne CEO Bill McComb Discusses His Company’s Transformation

The High Low

Why Aren’t We All Using Mobile Wallets? Liz Claiborne Inc. CEO William L. McComb Explains

Study: Dating abuse is difficult for most students to identify and stop

Washington Post

Kate Spade to Launch in London

The Telegraph (UK)

Liz Claiborne CEO Bill McComb on kate spade Success & Juicing Up Juicy

Digital Branding Maven Karen Robinovitz Shares Her Secrets

The High Low

App Educates Parents About Teen Digital Dating Abuse

baltimoresun.com

iPhone App Simulates Teen Dating Abuse

Mashable.com

The future of check-ins? It’s complicated

Gigaom.com

Want to Boost the U.S. Economy? Get Serious About Tourism

Huffington Post

Liz Claiborne Inc - Reengineering Wholesale To Retail

RetailSolutionsOnline

Top 5 Ways to Grow Your Facebook Fans (and Keep Them)

The High Low

When Should a Brand Sell? Liz Claiborne’s CEO Offers Insight

The High Low

The M-Commerce Tipping Point Is Now

All Things Digital

Big Trends in Mobile Commerce

MASHABLE

Kate Spade New York’s CEO Talks China Expansion

The High Low

A Message From the CEO, Liz Claiborne Inc.

Top 10 Mobile Commerce Lessons from CEOs

The High Low

The WWD 10 Most Wanted List: The 10 Most In-Demand Execs in Digital Fashion and E-Commerce

Women's Wear Daily - September 21, 2016

Arthur Zaczkiewicz & Elizabeth Doupnik
The rise of mobile and e-commerce along with shifts in consumer behavior has forever changed how business is conducted. The consumer is at the center of the business model, shopping and buying products whenever and wherever he or she wants. These 10 e-commerce and digital innovators and pioneers are bringing to market new technologies to improve sales, drive traffic online (and in stores) and make payment transactions easier, as well as deploying tactics and strategies to better engage the consumer - which often means establishing an authentic and credible social media presence. Here, listed alphabetically, are the 10 most wanted.

The rise of mobile and e-commerce along with shifts in consumer behavior has forever changed how business is conducted. The consumer is at the center of the business model, shopping and buying products whenever and wherever he or she wants.

These 10 e-commerce and digital innovators and pioneers are bringing to market new technologies to improve sales, drive traffic online (and in stores) and make payment transactions easier, as well as deploying tactics and strategies to better engage the consumer — which often means establishing an authentic and credible social media presence. Here, listed alphabetically, are the 10 most wanted.


Mary Beech

Kate Spade New York

It’s all about the story.

In 2014, Mary Beech, executive vice president and chief marketing officer at Kate Spade New York, spoke to a captivated audience at a WWD event and told them that the fashion brand learned early on that telling a story digitally was key to consumer engagement.

But it also requires transcending data and stats about a brand’s customer. It requires making a promise. “A brand’s voice begins with your brand promise; it begins with your customer, and not a ‘stats’ customer, but your real customer,” she said at the event, adding that the company “thinks about [our customer] not as a demographic but as an ageless mind-set.”

That approach seems to have paid off. On Instagram, for example, Kate Spade New York has more than 1.8 million follows. On Pinterest, the brand surpasses 353,000 followers. And on Facebook, there are more than 2.8 million loyal fans and customers who like its page. Just last week, Ike Boruchow, senior analyst at Wells Fargo Securities, upgraded shares of the company to “outperform,” based on the brand’s market position and sales outlook — especially as the holiday shopping season heats up.

“While other branded companies are seeing negative comps, pulling back on wholesale exposure, reaching maturity in certain markets, or restructuring, [Kate Spade] continues to have opportunities for growth,” the analyst said.

Beech joined the company in 2013, and her focus, according to the company, is to “lead all marketing, creative, advertising and visual merchandising for the Kate Spade New York brand. She also provides strategic support to the Jack Spade label’s marketing and creative team. In addition, she is accountable for running the global licensing, new business development, communications, public relations and corporate responsibility function for both brands.”

Early in her career, Beech worked at Ann Taylor, and later, at Ralph Lauren, she helped launch the Polo Jeans Co. and its Lauren by Ralph Lauren line. Prior to that, Beech was at Disney/Pixar in Los Angeles, where she “lead marketing in the consumer products division, specifically filmed entertainment and the Disney Princess and girls franchise business.” She also served as senior vice president of global licensing and franchise marketing for Disney and Pixar Animation Properties. 

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