Building on the Company's heritage of empowering women to help transform their communities through trade-based initiatives, Kate Spade & Company announces the launch of on purpose, a new corporate social responsibility program and economic model. Through this for-profit initiative, Kate Spade & Company worked with a group of 150 local artisans in Masoro, Rwanda to help establish their cooperative as a profitable supplier to kate spade new york, Kate Spade Saturday and Jack Spade.
Unlike traditional non-profit organizations or donation-based programs, the Company created on purpose with the goal of helping empower the village of Masoro to become more economically stable. Kate Spade & Company worked closely with these artisans to provide technical skills, as well as comprehensive training in financial literacy and personal health to help them evolve their existing cooperative into a licensed business entity. The company offers its employees a fair salary, benefits including vacation time and maternity leave, health care and national social security benefits. Kate Spade & Company's compliance and labor standards teams worked closely with the artisans to ensure compliance with global standards for working conditions.
The handmade products in the limited-edition on purpose collection are designed to fit seamlessly into each brand's existing collections and the artisans adhere to the same design and manufacturing guidelines the Company applies to all of its products. on purpose items include kate spade new york handbags, scarves and jewelry, Kate Spade Saturday jewelry and home items and Jack Spade totes, bracelets and pocket squares.
Kate Spade & Company Chief Executive Officer Craig Leavitt says, "We introduced this business model to give these talented artisans the ability to incorporate into our supply chain as a manufacturing partner. It's not charity; it is creating jobs for talented women making beautiful products and offering them a way to participate in the global marketplace."
Kate Spade & Company Chief Creative Officer Deborah Lloyd continued, "We believe that empowering women is the key to the growth and economic stability of the village of Masoro. We are proud to share their gorgeous work with our customers around the world."
The limited-edition items will be available in select kate spade new york, Kate Spade Saturday and Jack Spade stores and on each brand's website beginning May 5, 2014.
About Kate Spade & Company
Kate Spade & Company (NYSE: KATE) designs and markets accessories and apparel under three global, multichannel lifestyle brands: kate spade new york, Kate Spade Saturday and Jack Spade. With collections spanning demographics, genders and geographies, the brands are intended to accent customers' interesting lives and inspire adventure at each turn. The Company also owns the Adelington Design Group, a private brand jewelry design and development group that markets brands through department stores and serves jcpenney via exclusive supplier agreements for the Liz Claiborne and Monet jewelry lines. In November 2013, the Company completed the sale of the Juicy Couture intellectual property to Authentic Brands Group (ABG) and is working under a license from ABG to transition and wind down the Juicy Couture business through 2014. The Company also has a license for the Liz Claiborne New York brand, available at QVC, and Lizwear, which is distributed through the club store channel. Visit www.katespadeandcompany.com for more information.